Flash has been around for many years. It's time to let it go.
What is Flash?
Flash is essentially a way of playing media / displaying animations in a web browser, and it's owned by Adobe, the 800lb gorilla of the digital media industry.
Flash used to be essential for websites, and it was all-the-rage back in the late 90s and early 2000s. Remember those corny little animations that took forever to go through when you went to a site? Yeah, those intros (or as I like to refer to them - painful memories) were Flash.
But now, Flash is taboo. A faux pas. It is one of the biggest indicators that a business hasn't updated their website in a while or that their web developer is very stubborn and a bit sad on the inside.
*Sorry fellow small business owners - many of you all are guilty of this!
Why should you avoid Flash like the Plague?
In a nutshell, the biggest reason is that Flash doesn't work on iOS devices (iPhones and iPads). While exact numbers are frequently debated, a conservative estimate is that 28% of the world's total web traffic is mobile, and that is only expected to rise continually over the years. As you all know, many smartphones (especially in the U.S.) are iPhones. Why alienate all of those users because you wanted to stick with some old weird scrolling effect on your home page!?
Another big reason is that Flash is something extra you have to install, which is no fun. In some cases (e.g. a work computer or a tablet), this may not even be possible. More website visitors that your site may not work for!
What has Flash been replaced by?
I won't bore you with details, but web browsers and web standards are pretty advanced now. The language used to create web page content, called HTML, along with the language used to control the display of web page content, CSS, are both advanced enough to do a lot of the things that Flash used to do - right in the browser - with nothing to install - and compatible mostly everywhere.
Join the future. Make sure as many people as possible can see your website!
If you have had problems with Flash or share our disdain for it - comment or share below!